Nicola McCormick
![Photo of Nicola McCormick](https://www.pro-manchester.co.uk/wp-content/uploads/2017/12/20230921_ProManchester_-380-1024x683.jpg)
As COO, Nicola runs the business on a day to day basis, looks after the team and plays a key role in the creation of commercial strategy alongside Sam Booth. Nicola & Sam run the organisation together as equal partners with shared responsibility. She’s a strong believer that their differing skillsets and experiences complement each other’s strengths and perspectives, thus building a culture of creativity and innovation.
Nicola is passionate about the development of the organisation, helping evolve marketing, sponsorship, product development and customer service.
Nicola oversees the delivery of pro-manchester’s extensive events and conference programme. This includes over 150 events per year from business lunches and breakfasts to the Trailblazing Tech conference and Made in Manchester Awards.
Nicola has worked in the events industry for over 20 years. She joined pro-manchester with a wealth of knowledge in 2010 as Events & Conference Manager and was made a Director in 2017.
Prior to working for pro-manchester, Nicola was the International Event Manager for Travel Counsellors. Before this, she worked her way up from Events Assistant to Head of Events at Manchester agency, Gilds Events, with regular clients including N Brown Group, Bupa and Siemens to name but a few.