Fiona King

Fiona is the Founder of Nettle Hospitality, a marketing and business development consultancy guiding hospitality and spirits businesses in impactful comms strategies that help them reach new audiences, drive profits, and build loyalty. She was recognised as the MiMA Marketing Professional of the Year in 2023 and has been shortlisted by the IWSC Emerging Talent in Spirits Awards, the JCI Young Talents Awards, and the Insider North West Young Professionals Awards.

Specialising in customer journey and guest experience, she supports ambitious independent hospitality and spirits businesses to grow and thrive, navigating a tough time for the industry. Her hospitality background centres around an in-depth understanding of consumer behaviour and customer experience, recognising the interaction between online and offline activity to drive real customer loyalty.