Becky Matheson

Becky Matheson is the CEO of The Wrapped Brand Agency, a leading performance brand and marketing firm specialising in the healthcare and healthtech sector.

With over two decades of strategic digital performance expertise, including collaborations with industry giants, Becky has a deep understanding of the complex digital landscape for alternative therapies.

Becky’s specialty lies in developing go-to-market strategies for businesses navigating the heavily regulated world of healthcare marketing. Her agency excels in crafting compliant and effective strategies for promoting medical and alternative treatments, such as cannabis and CBD, on digital platforms. Becky offers unparalleled insights to help brands pre-emptively address regulatory challenges, guiding them to optimal performance outcomes.

For companies that encounter obstacles with compliance, Becky is a trusted advisor on restoring digital accounts and building resilience within restrictive environments. Her expertise empowers businesses to anticipate and plan for the unique requirements of healthcare and alternative therapy products, ensuring a smooth, compliant market launch.