Alexa Cherry

Alexa Cherry is a seasoned hospitality professional with over 20 years of expertise in independently owned bars, restaurants, and hotels, both in the US and the UK. Relocating to Manchester in 2013, she has held various roles with establishments such as Eclectic Hotel Group and Living Ventures including positions across operations management, events and business development.

In 2017, Alexa took on a pivotal role at Dakota Hotels, as Sales Director for the flagship opening in Manchester city centre. Her success in this role has led to her current position as Group Marketing Director, overseeing the marketing strategies for five hotels across England and Scotland within the Dakota Hotels portfolio.