SKY’S THE LIMIT: ZALLY ONBOARDS PR EXPERT TO SUPPORT LAUNCH

As part of its plans to scale operations through 2024, emerging Manchester tech business, Zally has announced a new strategic partnership with leading fintech PR company, SkyParlour.

In anticipation of its official launch, continuous authentication experts, Zally has partnered with leading fintech PR company, SkyParlour as part of its plans to scale operations through 2024. The strategic partnership will see the two Manchester-based businesses join forces to highlight the incredible innovation underpinning Zally’s transformative cybersecurity solution and to aid in advancing the company’s global outreach efforts.

The exciting move brings together two members of Manchester’s burgeoning tech and fintech scene. In recent times, the city has emerged as the UK’s largest fintech hub outside of London and now accounts for around 6.5% of the country’s fintech gross added value. In fact, it is widely expected that the region’s fintech sector will contribute around £1bn to Greater Manchester’s economy this year alone.

In the coming months, SkyParlour will support Zally as it officially enters the market and begins to provide services to companies across a myriad of sectors who want to improve cybersecurity within their operations and reduce the likelihood of hacks. The company’s next-generation cybersecurity solution makes this possible by eliminating the inherent vulnerabilities of alternative systems, such as Face ID and passwords.

Speaking on the new agreement, Kimberley Waldron, co-founder of SkyParlour commented: “We are beyond excited to work alongside Zally. Their innovative approach to digital security not only showcases the burgeoning tech landscape of Manchester but also exemplifies the creative and forward-thinking ethos that our city embodies. We pride ourselves on empowering tech innovators, and Zally’s mission aligns perfectly with this objective.”

Commenting on the announcement, Patrick Smith, Founder and CEO of Zally said: “Aligning with SkyParlour reflects our shared commitment to Manchester’s tech excellence. We’re proud to be part of a thriving local sector, which has more than doubled in growth since 2020. With SkyParlour, we’ve found a partner who understands the significance of digital innovation within the city.”

Zally will join SkyParlour’s ‘Started’ division, a PR and marketing programme designed for world-class technology start-ups. In doing so, the company joins other businesses from the fraud prevention space, as well as innovators in the fields of climate tech, payments, DeFi and Investech. The division has collaborated with numerous award-winning startups since its inception, guiding their transformation into leading industry figures who have collectively secured close to £200 million in funding in recent times.

Patrick Smith commented: “It’s time to boost Zally’s global presence and further cement Manchester’s reputation as a hub of tech innovation and entrepreneurship. This mutually beneficial partnership is emblematic of the collaborative energy driving Manchester’s fintech sector, which continues to foster local talent and showcase cutting-edge technologies to the world. We’re all looking forward to what comes next in this exciting journey.”

For more information about Zally, please visit: https://www.zally.com/

For more information about SkyParlour, please visit: https://skyparlour.com/