Hybrid working boom drives 50% increase in TalkTalk Business demand

Between July 2020 and July 2021, TalkTalk Business saw a 50% increase in customer orders despite an uncertain business landscape. This was supported by a significant boost to the reach of its Fibre to the Premises (FTTP) footprint in the same period, with the number of businesses and homes across the UK able to access the solution via TalkTalk Business rising by 170%.

In response to this demand, TalkTalk has invested heavily in its network and new services, increasing its network capacity by 27% in the last 12 months. It has also launched new Business Full Fibre and Business Ultrafast Fibre (G.Fast) services for small and medium sized businesses, supporting organisations to benefit from the fastest fibre connection available to them.

Changes in working habits have contributed to this growth in demand. In recent analysis, the connectivity provider found that 85% of organisations expect to operate some form of hybrid working in the future, with 74% of employers viewing at-home workspaces as an extension of the office – driving a demand for reliable connectivity.

Jon Nowell, Director of Small Business at TalkTalk Business, said: “There’s no doubt about it – the business landscape has completely transformed over the last year, and much of this transformation is here to stay. With the rise of hybrid working, a significant uplift in the use of video streaming and rapid digital transformation, it’s become clear that fast, efficient connectivity can enable business success. 

“Amidst challenging circumstances, innovation, the ability to adapt, and flexible ways of working have all become crucial – and fast, reliable solutions such as full fibre provide the foundation for businesses to build on these qualities even further.”