FINTECH Circle and Started Announce New Strategic Partnership

FINTECH Circle, a global network encompassing over 260,000 business leaders, investors, and innovators, is proud to announce its strategic partnership with Started PR, an agency for world-changing fintech brands and entrepreneurs, formerly part of SkyParlour. This collaboration has a singular aim: to accelerate growth and nurture innovation within the fintech ecosystem. 

After 18 months of turbulence in the fintech landscape, it is more important than ever for fintechs to articulate the value of their brand and expand their reach. This partnership was born from the recognition that, to succeed in such volatile conditions, founders need the tools and insights to react quickly, attract new audiences, and leave a lasting impact. Exclusively for FINTECH Circle members, the newly formed package will offer strategic expertise in public and investor relations, designed with precision and clarity, ensuring fledgling founders can absorb and implement these critical insights effectively.

 FINTECH Circle has long been at the forefront of bringing together early-stage fintech businesses and investors, serving as a beacon of knowledge for those experiencing the harsh realities of market entry. Meanwhile, Started PR, specialises in guiding start-ups through critical growth milestones, ensuring they are prepared to secure investment and scale. This partnership unites the distinct strengths of both entities—FINTECH Circle’s vast network and expertise with Started’s PR and growth strategies—with a shared goal: to cultivate innovation and leadership in the evolving fintech landscape.

“The partnership between FINTECH Circle and Started was brought together with the goal of unifying our specialist knowledge, combined with a desire to see more innovation get into the hands of the end user. By bridging the gap between investors and founders, we can help continue to foster innovation, disrupt traditional financial institutions, and operate in a more inclusive manner”.

Kimberley Waldron – Founder & MD at Started PR

 “The past year and half has been unstable to say the least in the fintech space, investment is harder to source and without it, start-ups will inevitably struggle. We have happily worked with Started for many years now, and by formalising our partnership with an agency who are specialists in the field of fintech and start-ups, we aim to support all FINTECH Circle members and incentivise investors and founders alike with a package to help streamline brand development and growth”.

Susanne Chishti – Founder & Chair at FINTECH Circle

Notes to Editors

FINTECH Circle is a globally accessible platform that brings together over 260,000 fintech entrepreneurs, investors, finance professionals, academic and government representatives, and offers educational resources as well as insights on developments and trends in the fintech sector.

Started is a PR and Marketing agency for world-changing fintech brands and entrepreneurs.

Its unique service balances PR expertise with growth-stage priorities, supporting the major ‘life events’ of emerging businesses. The impact of our work has made the business a world-class growth partner, dedicated to propelling start-ups and success-focused fintechs to achieve maximum potential.

Started specialises in all areas of fintech, including payments, DeFi, embedded finance, ecommerce, regtech, wealthtech, fraud prevention, digital banking and insuretech.

If you are covering this story and require additional information, Holly would be happy to answer any of your questions and can be contacted at [email protected]