Apadmi continues with growth plans despite a challenging 2020

Mobile-first digital agency Apadmi has welcomed over 90 new employees since January 2020, despite the pressures of the Covid-19 pandemic.

The Manchester-based company has driven 96% growth in its engineering department, and almost tripled both their product owner and product management teams, adding further value to their expanding digital offering.

CEO and Co-Founder of Apadmi Garry Partington commented: “I knew things were going to change for Apadmi this year, but we didn’t expect to move to a company-wide remote-working approach, meet new clients via zoom and consume this much ‘alcohol’ via our hands. But, with careful planning and sharp decisions, we’ve come out the other side and are excited for what 2021 holds.”

Apadmi has also built out its leadership team, with strategic hires including Jasper van de Luijtgaarden as Head of Mergers and Acquisitions, Ken McPherson as Chief Financial Officer, and Jessica Hills as Head of Client Services – all positions centred around driving growth into the new year.

Like many businesses, Apadmi has also put a renewed focus on staff support measures throughout 2020. “We’ve really come together this year,” added Garry. “We’ve introduced mindfulness sessions, virtual yoga and employee protection and health schemes to our offering. In a difficult year, we’ve managed to focus on the small things that make our people feel happy and comfortable at work.”

This year the agency has joined up with several large household names, all under strict non-disclosure agreements, but is pleased to be ending 2020 working with the likes of Chelsea Football Club, Co-op and Charles Stanley.

While the impacts of Covid-19 have presented challenges to every industry across the board, the tech sector seems to have been the most resilient, able to adapt quickly to changes in the market. With clients spanning retail, sport and financial services, Garry commented on the wider business landscape, saying: “Learning from our experience, my advice for other business leaders is to make sure that you’re able to weather storms like these in future, by ensuring you have a diversified client base and multiple offerings within your teams and approach.”

This news comes after Apadmi was recently awarded ‘Most Impressive Large Agency Growth’ at the 2020 European Agency Awards, and appeared on ITV’s Good Morning Britain during the pandemic, to demonstrate some of the social distancing measures put in place at their HQ in Salford Quays.

New global client wins are expected to be announced soon following upcoming product launches, and Apadmi recently launched a video to reflect on 2020 with a festive message from their CEO Garry – watch it here.