The Rules of Attraction
Interruption is dead.
Attraction is the only way to succeed.
Attract Marketing is a brand new way of looking at, and thinking about how marketing works. In this session, we'll go through the basics and look at some truly awe-inspiring case studies of brands that get attraction. We'll share some ideas around how you can pivot your marketing to be fit for the new age of marketing
About the Speakers:
Paul has worked at the forefront of online marketing since its inception. With extensive experience spanning over 20 years, Paul has led the creative and strategic activity on a host of innovative and award-winning campaigns for some of the world’s best known organisations and brands, including GSK, Perrigo, Jet2, Met Office, First Direct, and the BBC, as well as education brands, such as Leeds Beckett, Liverpool Hope, and University of Hertfordshire.
Becca has a BA (Hons) in Cinema, Photography & TV. She is a keen strategic planner, having worked with some of the nation’s best-known brands. She has a strong understanding of content, social media, and channels, so she provides a holistic view rooted in insight. Becca works with the wider team to Becca is a keen strategic planner, having worked with some of the nation’s best-known brands, including Ribena, HARIBO, the Co-operative Bank, Perrigo, and GSK. She has a strong understanding of content, media, and channels, so provides a holistic view rooted in insight.
Interested In The Event?
If you’re interested in attending, you can book online here.
For any further enquires about this event, contact [email protected]
