Me v We: Navigating the powerplay between personal profile and corporate identity
As the rise of the corporate influencer continues, this informative, entertaining and thought-provoking session will look at the challenges of balancing personal profile with corporate brand values.
Having a high-profile individual with a strong presence on social networks, who’s always prepared to share their opinions and speak to the press, can be a dream.
But what happens when that person’s profile eclipses the company they represent? Should their wings be clipped or should they be trusted and allowed to fly free?
What if their opinions conflict with corporate values? How can an organisation – and its marketing team - harness the power of an individual voice without diluting its own message?
A panel of guests with different perspectives will be probed by host Ruth Shearn about the dynamic interplay between personal and corporate branding.
About the Speakers:
Ruth set-up RMS in her back bedroom in 1991. Over the years, Ruth has grown RMS into a successful agency that provides media relations, social media management, digital marketing and design support to businesses and brands of all sizes in a range of sectors.
Lawyer Nick Freeman has benefitted hugely from having a high profile. He is best known for defending high-profile traffic and speeding cases. After being dubbed Mr Loophole in the press, he trademarked the name.
After spending five years at Urban Splash, Orla joined nationwide placemaker, Muse (a division of Morgan Sindall) in 2022. With responsibility for promoting Muse, its regional businesses and multiple placemaking projects – while managing the voices of dozens of stakeholders – Orla ensures personal and corporate profile work in harmony.
One of the best known and respected business journalists in the region, Michael edited North West Business Insider for 12 years followed by a stint in academia. He couldn’t resist the call of journalism and joined The Business Desk in 2022. Always keen to get the inside track and tell great stories, Michael values spokespeople who aren’t shackled by corporate strictures and approved scripts.
Stuart is not a typical accountant. After qualifying and gaining experience in small practices, he joined top 15 firm UHY Hacker Young. Always keen to promote the practice in new and creative ways, he eventually left to set up on his own after feeling too constricted by corporate guidelines.
Interested In The Event?
If you’re interested in attending, you can book online here.
