25 Things to Instigate for Marketing Success in 2025

Jo comes from a global advertising agency background.She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.

Peter Dickinson is the Founder of KUB and Co-Founder of Vyzion International. He is also a long established business coach and digital marketer and has worked with over 600 businesses from a wide range of sectors over the last 22+ years. Peter has worked with technology for the last 40+ years and holds several degrees including an MBA from the Open University.

Peter and the team launched Vision2Success to help ambitious business owners grow their businesses, disrupt their sectors, and develop a vision that delivers on their goals. Vision2Success offers a range of services, including free workshops, a comprehensive guide to digital marketing in the form of an eBook, free and more in-depth paid online learning, marketing support, and support as outsourced marketing support through our 90-day marketing accelerator programme.

Clare is a digital marketing and lead generation expert with 25 years’ experience in SEO, Content Marketing, and B2B lead generation.

She has worked in-house as Marketing Director for large corporates and for one of the top B2B marketing agencies in the UK before setting up her own Digital Agency, Moorhouse Digital, in 2016.

Whether you’re looking to generate more leads from your website, build a scalable and predictable sales funnel, or create content that converts, Clare has the experience and know-how to adapt the right digital strategy to suit your current situation, budget, and objectives.

Bryony has 8+ years industry experience within client management and digital strategy working with some of the UK’s biggest brands and leading enterprise size accounts. She’s passionate about all things digital from brand strategy and building impactful creative right through to date, measurement and media mix model.