Creative Conference 2023 – Agenda

Our Creative Conference, supported by sponsors In4 Group, Creative Manchester, connective3, HGF & Mediaworks. The breadth of knowledge & expertise across the speaker line up is impressive, a plethora of  experts from Manchester’s creative community, collaborating and sharing their expertise with the wider business community. Don’t miss this opportunity to stay ahead in the ever-evolving creative sector.

The agenda is shaping up nicely. Please take a look below:

09.00 – 09.45

Registration, Breakfast & Networking

09.45 – 09.50

Welcome
James Cooper – Event Host

09.50 – 10.00

Overview of the Current Landscape

Sherelle Fairweather – Manchester City Council

10.00 – 10.20 

Keynote: The Good, the Bad & the Misguided

Steve Connor – Creative Concern

10.20 – 10.50

Panel: Skills Issues & Challenges  within the Creative, Digital & Media Sector; data-driven recruitment

Sherelle Fairweather – Manchester City Council (Host), Andreea Avramescu – In4 Group, Prof. Dave O’Brien – The University of Manchester / Creative Manchester, Tom Oulton – Rider Levett Bucknall, Richard Gahagan – We Are Adam

10.50 – 11.10

Keynote – How to produce creative organic strategies that drive performance

Rosa Mitchell – connective3

11.10 – 11.30

Coffee break

11.30 – 12.00

Panel:  Data-driven marketing & analytics – how can data inform your campaign planning? How do you measure the success of your marketing objectives? 

Clair Wescott  – Fresh Digital (Host), Daniel Hoggan – Mediaworks, Mark Westaby – Metricomm, Mitchel White – connective3

12.00 – 12.20

Keynote – The impact of Generative AI on IP law in the field of online search and the creative process

Lee Curtis – HGF 

12:20 – 12.50

Panel: Social Media Marketing & Influencer strategies – how to determine which platforms are right for you and your business.

James Cooper –  (Host), Lisa French – Truth Creative, Kenny Metham – connective3, Hannah Craig – The PHA Group

12.50 – 13.30

Lunch

 13.30 – 14.00

Panel: Content marketing & storytelling 

Rosa Mitchell – connective3 (Host),Anna Wharton – Agent Academy, Michelle Brown – DWF, Sue Souter – Jargon PR

 14.00 – 14.20

Keynote –Maximising Customer Acquisition Strategies through Enhancing Your Customer Journeys

Andrew Blenkinsop – Mediaworks

14.20 – 14.50

Panel: Future of Digital Marketing: emerging trends, technologies, and strategies that will shape the future of digital marketing

James Cooper (Host), Clair Wescott – Fresh Digital, Peter Dickinson (KUB), Mohammed Seedat (In4 Group)

14.50 – 14.55

Wrap up by host

James Cooper

14.55 – 15.00

Closing comments

Sam Booth, CEO pro-manchester

15.00 – 15.30

Coffee and Networking

15.00 – 16.00

HOST Tours