Standing on the shoulders of giants: the conflict between creatives and AI
Tuesday, 6th August 2024written by Lee Curtis, Partner and Chartered Trade Mark Attorney – HGF It is reported that in a letter to […]
Read MoreLeveraging AI for Precision Targeting in Paid Social
Friday, 24th May 2024One of the biggest paid social breakthroughs in recent years has been the emergence of advanced targeted advertising, which has […]
Read MoreWhy you should put story-telling at the heart of your comms strategy
Wednesday, 8th May 2024By Jargon Group PR pros are living the dream! Never has ‘story’ been in such demand to drive media coverage, […]
Read MoreTackling late payment in the UKs creative sector
Wednesday, 3rd January 2024By Jade Fairhurst, Stephenson’s Solicitors. The issue of late payments continues to plague thousands of small business owners across the […]
Read MoreBack the odds-on favourite!
Tuesday, 7th November 2023Your online media coverage is having an impact on your organisation’s success. Odds on. Yet PR is a Marketing horse […]
Read MoreDigital Tech: When is it a worthwhile investment?
Tuesday, 7th November 2023Authors: Jack Livsey & Jason Teng On 1st November, Potter Clarkson collaborated with Pro-Manchester and Bruntwood to host an event […]
Read MoreDealing with brand detractors – how online reviews analysis delivers quick wins
Tuesday, 31st January 2023By Karen Williams – Client Director, Tribe Communications It doesn’t take a genius to work out that customers might be […]
Read MoreHow to take a position and unleash your brand’s momentum
Monday, 9th January 2023By Rob Gray – Founder of Squad Jeff Bezos, the founder of Amazon, once described a brand as: “what people […]
Read MoreThrive during challenging times, Tyler Grange style
Wednesday, 26th October 2022from the Creative, Digital & Media Committee “Recessions are great for business” isn’t something you ever expect to hear. But […]
Read MoreEmotional Marketing
Monday, 14th December 2020Guest Blog by Daniel Poll, Founder at Noramble The world of marketing is huge these days. Unfortunately, it’s not going […]
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