Creative, Digital & Media Surgery: Expert Advice for Your Business
The creative, digital, and media industries are evolving faster than ever—how do you keep up? Whether you're looking to sharpen your marketing strategy, harness the latest tech, or future-proof your brand, our Creative, Digital & Media Surgery is here to help.
Join us for a dynamic, interactive event where you'll gain insider knowledge from industry experts in seven focused ‘surgery’ sessions. Each session will cover a key topic, giving you 10 minutes of expert insight, followed by the chance to ask your burning questions. Move from session to session, soaking up invaluable advice and leaving with practical takeaways to elevate your business.
1.You are what you're seen to be – the importance of branding.
Think of your brand as the clothes your business wears. It's the gut feeling people get about you, the way you do business, and how customers connect with your story. While a brand is so much more than just a logo, those first glimpses? They're really important. A misstep here can ripple through your entire business, affecting everything from attracting dream customers and inspiring your team, to landing those game-changing opportunities.
For 18 years, Jo Scott has been steering the ship at Truth Creative, helping organisations of all sizes, across the globe, build brands that truly resonate. In this dynamic session, bring your brand challenges and pain points to the table. Get ready for sharp insights, lightning-fast feedback, and actionable steps to give your brand the love and attention it deserves.
2. AI As Your Marketing Partner
AI is transforming marketing by enabling businesses to work smarter, faster, and more efficiently. In this session, Peter Dickinson will explore how AI-powered tools can streamline content creation, automate data analysis, enhance customer engagement, and optimize marketing campaigns. Whether it’s generating high-quality copy, predicting customer behaviour, or personalizing outreach at scale, AI is reshaping how marketers operate. This session will begin with a concise briefing on key AI applications in marketing, followed by an open discussion where you can ask questions and explore practical use cases. Discover how to harness AI to improve productivity, creativity, and decision-making in marketing.
3. B2B PR Insights
Gareth Clements from Rumpus will provide expert B2B PR insights on the critical role of effective communication in making your brand or story stand out in today’s competitive media landscape.
He will also address your specific PR challenges, offering actionable solutions from 20 years' experience in PR, helping your business navigate a changing landscape.
Additionally, he will highlight the strategic importance of PR in reaching a wider business audience.
4. Content & Digital Content
Jess Ingham, Digital Content Director from BIG will lead this surgery discussing 3 key areas focusing on the importance of digital content, how to make your content work across all platforms and utilising different content types for different strategies
5. Planning a Lead Generation Campaign from Start to Finish with Clare Moorhouse
What you need to consider to build a successful lead generation campaign from the ground up.
We'll walk through identifying your ideal customer profile, structuring a campaign to attract, engage and nurture prospects, creating the right offer, selecting the right channels, designing conversion-optimised assets, and implementing tracking systems that prove ROI.
Bring your specific challenges or questions about a lead gen campaign you’re working on right now and we can workshop real solutions together.
This interactive session will give you actionable solutions you can implement to improve the quality and quantity of the leads you are currently getting.
6. Business Coaching & Advice with Gemma Blades & Lee Curtis
IP law Q&A session for creatives
Intellectual property law for creatives can be minefield. How do protect your work at reasonable cost? How do you stop others exploiting your creative efforts? How do avoid falling foul of the IP rights of others in your creative efforts? And now we have the rise of artificial intelligence potentially enhancing your creative efforts but also enabling others to copy your works.
This session will be a Q&A session on IP law. Come with your IP law questions which may have bothered you for months, if not years and hopefully they will be answered. If nothing more discuss your IP issues and how to tackle them.
7. Performance Marketing/Strategic Planning with Sophie Coleman from Embryo
Join the Strategy Team at Embryo (digital marketing agency and performance marketing specialists), for a dynamic and interactive Marketing Strategy Planning surgery session. In this unique format, you'll have the opportunity to visit two expert marketing strategy consultants for a 10-minute one-on-one consultation. Whether you're looking to understand how to establish the right marketing strategy to support your business goals, choose the most effective channels, identify the ideal audience and messaging, learn how to pivot your strategy effectively based on market movement or establish how to avoid commonly-made mistakes, Lloyd and Sophie are here to provide tailored advice and actionable insights. Come prepared with your questions/challenges about strategy planning or performance marketing, and leave with clarity.
About the Speakers:
Jo comes from a global advertising agency background.She understands the importance of strategic campaign work and its placement in equal measure. Jo has worked across a multitude of both B2C and B2B client sectors, delivering through-the-line campaigns for the likes of: Britannia Building Society, Magnet Kitchens, DAF Trucks, Thomson Reuters and smaller SME businesses. At Truth, Jo has worked across a diverse range of industries to support TTL campaign work, including but not limited to: The Authentic Food Company, M247, Newcastle University London, University Academy 92, Shaws of Darwen and GC Aesthetics. Jo is adept at understanding the wider strategic business objectives,ensuring an integrated campaign supported by research, insight and media planning can maximise its effectiveness and ROI.
Peter Dickinson is the Founder of KUB and Co-Founder of Vyzion International. He is also a long established business coach and digital marketer and has worked with over 600 businesses from a wide range of sectors over the last 22+ years. Peter has worked with technology for the last 40+ years and holds several degrees including an MBA from the Open University.
Peter and the team launched Vision2Success to help ambitious business owners grow their businesses, disrupt their sectors, and develop a vision that delivers on their goals. Vision2Success offers a range of services, including free workshops, a comprehensive guide to digital marketing in the form of an eBook, free and more in-depth paid online learning, marketing support, and support as outsourced marketing support through our 90-day marketing accelerator programme.
Clare is a digital marketing and lead generation expert with 25 years’ experience in SEO, Content Marketing, and B2B lead generation.
She has worked in-house as Marketing Director for large corporates and for one of the top B2B marketing agencies in the UK before setting up her own Digital Agency, Moorhouse Digital, in 2016.
Whether you’re looking to generate more leads from your website, build a scalable and predictable sales funnel, or create content that converts, Clare has the experience and know-how to adapt the right digital strategy to suit your current situation, budget, and objectives.
Jess is the Digital Content Director at BIG Partnership in Manchester. With a proven track record in creating impactful content and PR strategies that drive positive business outcomes, she is a keen advocate of the power of digital content in the marketing mix. She works with brands to develop meaningful and engaging communication assets, leveraging performance, audience and trend data to craft truly holistic strategies.
Lee has over 30 years’ experience of the trade mark and design law in the UK and overseas having qualified as a Chartered Trade Mark Attorney in 1996. Lee works for IP law firm HGF based in Manchester.
He advises and manages the design and trade mark portfolios of some of the leading brands in the United Kingdom and across the globe. In August 2010, Lee obtained a Trade Mark and Design Litigators Certificate giving him the right to conduct litigation in the Chancery Division of the High Court and Intellectual Property Enterprise Court in relation to trade mark, design and passing off matters.
Lee has been widely quoted and has spoken on IP matters in the press and on radio and TV, notably in the Wall Street Journal, the Washington Post, the Financial Times, The Times, The Sunday Times, BBC Radio 4 and BBC1.
Sophie comes from a varied marketing background of both brand and agency roles. She understands the importance of strategic, omnichannel marketing and consults on this day to day as a Head of Strategy at Embryo. Sophie has worked across B2C and B2B sectors, delivering multichannel campaigns in-house, for Faith In Nature, Native Communities and smaller SME businesses. At Performance Marketing Agency, Embryo, Sophie works across a diverse range of industries to outline strategies and measure performance. She understands wider strategic business objectives and ensures that marketing objectives complement these, ensuring campaigns are supported by research, insight and media planning, to maximise effectiveness and return.
Interested In The Event?
If you’re interested in attending, you can book online here.
