The Better Business Network Campaigns and Brand Activism Industry Report is now live.

The 2024 report which includes analysis from Better Business Network members, sourced publicly available data as well as reaching out to various industry experts, including 38 Degrees, Faith in Nature, Eden Project and Make my Money Matter.

The report delves into a series of ways businesses can use campaigns and brand voice to create positive change, including increasing one’s knowledge; being more transparent; collaborating; being relatable; and how to achieve long-term goals. Each of these provides a unique set of opportunities and risks for businesses to navigate. Some of the headline findings are:

• The majority thought that humour significantly increases engagement with your campaign
• Over 60% of participants have used successful collaboration to achieve their campaign outcomes
• All agreed that there is no such thing as an unsuccessful campaign
• Several thought that smaller campaigns are the gateway to the creating larger change
• 90% of consumers believe businesses have a responsibility to act in a positive way which considers social and environmental action

Download the report here