How to make the most of your PR
Date:
Thursday 3rd October 2024
Time:
08:30 AM - 10:00 AM
Location:
Colony, Fabrica, 269 Great Ancoats St, , M4 7DB
Cost:
Free
Categories:
Member Event
SME Club
We’ve all become familiar with the term HR Business Partner, meaning a professional who aligns people strategy with business strategy. So why doesn’t PR position itself that way, as a strategic function with deep expertise, aligning communication strategy to business success?
In this expert session for business leaders and communication practitioners alike, you will learn how an evidence-based approach to activity and campaign performance can elevate PR in the boardroom; and transform it into a strategically aligned role that supports top-level objectives and contributes to the bottom line.
About the Speakers:
Karen Williams
Co-founder & Client Director - Metricomm
- 15 years in international corporate leadership roles in marketing and communication within the fintech sector
- 15 years agency-side specialising in strategic PR & marketing, insight, measurement & effectiveness for global brands inc. Pernod Ricard, BBC, eMcREY, Cargill and others
- Many years of trying to demonstrate ROI to CEOs, FDs, in-house insight teams and agency clients
- Leads on client relationships, data insights, training and strategic implementation
Mark Westaby
Co-founder & Technical Director - Metricomm
- 30 years of agency management experience in the PR industry
- Founded Metrica, one of the country’s first media evaluation companies, in 1993.
- Metrica grew to become the world’s largest independent media evaluation company before sale to Durrants/Gorkana, in 2009, and subsequently Cision (NYSE:CISN).
- Founding member of AMEC, the International Association for Measurement and Evaluation of Communication, and chairperson for four years
- Co-founded Metricomm in 2020, developing the algorithm and technical platform to measure and prove the true effectiveness of communication in ‘hard business terms’ to the C-Suite
Interested In The Event?
If you’re interested in attending, you can book online here.
