Mash Media partners with Manchester Central to shape the future of sustainable events

Mash Media and Manchester Central are teaming up to undertake research, on behalf of the events sector, to help pave the way for a more sustainable future for us all.

Kicking off with a survey, titled ‘Sustainable events: Play your part in shaping the future’, the two organisations are seeking opinions on the evolving role of sustainability in an events strategy, uncovering what has already made a real impact and where we can collectively make a difference moving forward.

Results will be presented back to the sector, providing tangible insight and guidance, to support our shared sustainability journey.

Shaun Hinds, CEO at Manchester Central says:

“As we emerge from the pandemic it’s clear that our industry has experienced lasting change.  We’ve proven our ability to find solutions and to innovate to ensure live event experiences would return, bigger and better than ever.

“Now is the time to harness this drive and take even bolder steps to safeguard our future and reinforce the contribution our sector can make to addressing global issues. We need to dig deep into where and how we can now make a real difference. We need a truly collaborative approach to overcoming challenges and not being afraid to ‘tear up the script.’

“This research is intended to provide real insight to support this effort. We are urging all stakeholders to take part and help us gather rich and comprehensive data that will inform the next stage of our shared journey.”

In collaboration with Manchester Central, Mash Media’s ambition is to delve into this insight to help pave the way for the industry, showcase the strides we’ve already made and collectively understand what more there is still to do.

Jack Newey, portfolio director, Conference News, said: “Sustainability is a concept the world must embrace, but let’s not get confused. Sustainability isn’t just about environmental matters, it’s about creating businesses with sustainable models which give back, help society improve, create sustainable jobs and so much more. In the context of the events industry, it’s about providing a platform for legacy.

“This lesson in legacy, however, is vital for all event organisers and suppliers to learn from. In an age where the bottom line is fast becoming the top line, it will be increasingly difficult to justify an event without a lasting legacy.”

Have your say in the next steps for the events industry, take the survey here.