Bruntwood Works Invests in Wellbeing with Global Fitness Brand

• Innovative partnership with Les Mills sees firm continue to integrate fitness and wellness into its workspaces, in addition to offering virtual classes on-demand for those still working from home
• Bruntwood Works joins Spotify, Apple and adidas as Les Mills’ latest corporate partner

Workspace and leisure provider Bruntwood Works has partnered with international fitness brand Les Mills as it continues to invest in health and fitness as part of its focus on workplace wellbeing.

The partnership, which is the first of its kind for a workspace provider in the UK, enables customers across the Bruntwood Works portfolio to access the brand’s famous BodyCombat, BodyPump and BodyBalance classes on-demand and in new state-of-the-art fitness studios.

Following a successful pilot, which enabled Bruntwood Works’ customers to access the mind and fitness classes online during the pandemic, fitness studios have now launched at West Gate in Leeds and Booths Park in Knutsford, Cheshire. The launch complements the existing studio at Trafford House in Greater Manchester and Bruntwood Works has confirmed plans to roll-out the programme across further sites in the North and the Midlands.

Ciara Keeling, CEO of Bruntwood Works, said: “The health and wellbeing of our customers – both physical and mental – is vitally important and central to the way we blend work and lifestyle across our portfolio. We want to create spaces that connect our customers to the things that make them happier and healthier, and by partnering with one of the biggest fitness brands in the world we can really offer our customers something that is more than just gym space when it comes to fitness.”

Martin Franklin, CEO of Les Mills Europe, added: “Our sole purpose is to create a fitter planet, helping people live happier, healthier lives, and this complements Bruntwood Works’ business model. They are leading the way as a workspace provider by bridging the gap between property company and a business that puts the overarching needs of its customers at the forefront of everything it does. Our partnership is part of their overall wellbeing strategy; we’ve proven that virtual, flexible fitness classes meet the needs of a post-pandemic employee who now wants to workout when they want, how they want and in an environment they feel comfortable in. This flexibility is a gamechanger for Bruntwood Works and we’re looking forward to working with the team as they roll out Les Mills across some of their most iconic buildings.”

Ciara added: “While exercise is proven to help boost your mood, we mustn’t forget that health and wellbeing is about more than just exercise – the physical layout of the space in which you work, the amount of natural light in a building, the quality of the air and access to down time are just some of the other factors that play a valuable role. Wellbeing means different things to different people and that’s why we’ve curated a programme that encapsulates everything, from fitness and holistic therapies, to art and mindfulness. This means our customers can access a wide range of amenities and facilities, whatever building they’re in.”

Workplace wellness is central to the Bruntwood Works ethos, which focuses on blending work and lifestyle to bring balance to business. This means removing barriers to keeping fit and healthy – making it easy for people to make exercise an everyday part of a fulfilling workplace routine, and in turn improve mental wellbeing and productivity.

The partnership with Les Mills is the latest wellbeing investment from Bruntwood Works, and follows its recently announced partnership with Manchester’s premier training brand, FORM.